Happy National Coworking Day... in the UK

... and also a little bit on the sly at Greenhouse

In this article we discuss our fast-changing world and how it means that we have to more proactively anticipate new challenges and opportunities. Greenhouse happens to be a textbook example (we’re stating the obvious here), but there are many other wonderful projects from which we, you and the whole world can learn.

On the occasion of Co-working Day (we know it’s in the UK, but humour us), we want to take advantage of this opportunity to highlight the importance of inspiring and new workplaces. Ready? Let’s (co)work it!

A changing world

The world is no longer what it was. Our grandmothers and grandfathers look back nostalgically on the good old days, but what will we tell our grandchildren when we talk about ‘our time’? I think we can give a whole boatload of examples: from smoking on the train (remember?) and mobile phones to landings on Mars and genetically modified food.


Changes are following one another at lightning speed, faster than ever, in fact. Klaus Schwab, Founder and executive chair of the World Economic Forum, put it this way: “In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” In other words, speed is what you need (this doesn’t apply on the motorway). At the same time, employees and customers are expecting more, and anticipating their needs and requirements is key. Also, with the changing generations, “Work Experience 2.0” has emerged, and a few things are important here:

  • Connection: we are working and living more and more in accordance with our sentiments. Genuine friendships, followers and face-to-face connections in real-life spaces are more important than ever to maintain a connection in a digital world.

  • Happiness: we all strive for happiness, both at work and at home, but preferably without a clear distinction between the two.

Connection and happiness, then and now

You would think that millennials and other generations have different needs, but nothing could be further from the truth, as demonstrated by research from JLL. Connection and happiness are common goals, and this must be reflected in how offices are designed. Twenty years ago, managers were asking themselves how many of their employees they could “squeeze” into an office. Today, quite fortunately, they are asking how employees should feel in their working environment.

Would you like to find out more about this? Then contact Jan-Maarten, our amazing Greenhouse manager: jan-maarten.vandamme@greenhouse-offices.be.